Keep Melbourne Marvellous!

100% marvellous

Don't stop!

Get back your No 1 World's Most Liveable City ranking - start now.

Keep standing for your city, a world success story.

Courageous Melburnians like you are changing the narrative and championing efforts to keep shining a positive light on Melbourne - a city like no other.

We can't be stopped.

✔ Keep the buzz going

✔ Keep reigniting the Melb-magic

✔ Keep fighting to reclaim our No 1 Most Liveable City title.

Unleash your heart and soul, your energy and restlessness, your can-do spirit. Be marvellous, Keep Melbourne Marvellous!

Keep Melbourne Marvellous! primary logo showing the text and a green block representing the Hoddle Grid and hues of Melbourne's parks and gardens.

Did you know?

The Gold Rush in Victoria made Melbourne the world's richest, fastest-growing city in the 1880s - earning us the enduring moniker Marvellous Melbourne.

You need Melbourne, and Melbourne needs you

The best is yet to come.

Don't stop

Keep shining a positive light and kick negativity.

Melbourne needs your TLC to be strong and vibrant, to continue turbo-charging ahead. 

Pulling together, we are unbreakable. 💪

Cheer the city you love.

Keep Melbourne Marvellous!

I'm in! This is so Melbourne

It matters that you Keep Melbourne Marvellous!

✔ Fight negativity.

✔ Cheer your city.

✔ Reclaim the community buzz, the Melbourne you love.

✔ Reignite Melbourne's mojo - support local businesses, community groups, each other.

Go, Team Melbourne.

Celebrate all that makes Melbourne marvellous. 

Keep Melbourne Marvellous!

A Melbourne you love, marvellous like never before - together

As the gateway to the state of Victoria, a strong, vibrant and thriving Melbourne is paramount.

We're Melbourne. We're marvellous. Keep Melbourne Marvellous!

It's our Melbourne. I'm in.

✔ Support local: businesses, grassroots venues, community groups, each other - get behind Keep Melbourne Marvellous!

✔ Embrace the mojo - from Mitcham to Mooroolbark, Moorabbin to Mulgrave, Melton to Moonee Ponds. Mojo to the max across metro Melbourne. 

✔ Get involved: See how and what you're missing

✔ Tell us what you think

✔ Grab your marvellous merch: Webstore ↗

Melburnians like you are pulling together like never before

Support the city that supports you.

Count me in, I love Melbourne!

Get the mojo, the best limited-edition and fab merch offers, and hot tips to Keep Melb Marv!

Is it a bad time to blitz your fave socials?

✔ Bust a move on TikTok

✔ Post your marvellous Melbourne selfies on Insta

✔ Use your influencer cred on LinkedIn

✔ Email your contacts

✔ Post with #KeepMelbourneMarvellous

How do I learn more?

Check back for the latest and more ways to Keep Melbourne Marvellous!

The team's working faster than a barista can froth up your special-order latte.

I have a knock-out idea. How to reach the team?

Contact us with feedback and comments.

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Soft House Slides - Like Walking On A Cloud

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You had me at Melbourne - T-shirts and more at Keep Melbourne Marvellous Online Store
A woman taking a selfie in a Keep Melbourne Marvellous! T-shirt with the slogan: "Eat, sleep, be marvellous!"
Adorable little twin girls proudly showing their Keep Melbourne Marvellous! T-shirts
A Keep Melbourne Marvellous! sticker on the back of a mobile smart phone
A cool dude with a cool gesture showing his "Melbourne, best city ever" T-shirt.
A cool guy in a baseball cap taking a selfie in a Keep Melbourne Marvellous! T-shirt with the slogan: "I'm with Melbourne".
A Keep Melbourne Marvellous! sticker on a water bottle
A woman with wind in her hair in a Keep Melbourne Marvellous t-shirt saying "I love this city".
A Keep Melbourne Marvellous! bumber sticker on the back of ute
Girl with boxing gloves in a Keep Melb Marvellous T-shirt saying "I must go, Melbourne needs me!"
A woman in a Keep Melb Marv T-shirt with a picture of a hand holding a take-away coffee and the slogan: "Melbourne's official flag."
A woman in a Keep Melbourne Marvellous! T-shirt, with the slogan: "Melbourne, you can sit with us."