Keep Melbourne Marvellous!

Marvellous in every way

Don't stop!

Keep standing for your city, a world success story.

Melburnians like you are changing the narrative and championing efforts to keep shining a positive light on Melbourne - a city like no other.

Keep the buzz going

Keep reigniting the Melb-magic

Keep fighting to reclaim our No 1 Most Liveable City title.

Unleash your heart and soul, your energy and restlessness, your can-do spirit. Be marvellous, Keep Melbourne Marvellous!

Keep Melbourne Marvellous! primary logo showing the text and a green block representing the Hoddle Grid and hues of Melbourne's parks and gardens.

Did you know?

The Gold Rush in Victoria made Melbourne the richest, fastest-growing city in the world during the 1880s - earning us the enduring moniker Marvellous Melbourne.

You need Melbourne, and Melbourne needs you

You're vaxxed to the max and want lockdowns never-ever-again. 

It's tested us, but we're past the COVID hiccup - like getting over a late tram, your footy team losing, or your fave cafe selling out of smashed-avo toast.

Don't stop

Keep shining a positive light and kick negativity.

Melbourne needs your TLC to continue turbo-charging ahead. 

Pulling together, we are unbreakable. 💪

Cheer the city you love.

Keep Melbourne Marvellous!

I'm in! This is so Melbourne

It matters that you Keep Melbourne Marvellous!

Fight negativity.

Cheer your city.

Reclaim the community buzz, the Melbourne you love.

Be part of Melbourne's mojo - support local businesses, community groups, each other.

Go, Team Melbourne.

Celebrate how marvellous this city is. 

Keep Melbourne Marvellous!

A Melbourne you love, marvellous like never before - together

As the gateway to the state of Victoria, a thriving Melbourne is paramount.

We're Melbourne. We're marvellous. Keep Melbourne Marvellous!

Yes, it's our Melbourne. What can I do?

Support local: businesses, grassroots venues, community groups, each other - get behind Keep Melbourne Marvellous!

Take up marv deals and incentives to back hospitality, retail and other sectors. 

Embrace the mojo - from Mitcham to Mooroolbark, Moorabbin to Mulgrave, Melton to Moonee Ponds. Mojo to the max across metro Melbourne. 

Get involved: See how and what you're missing

Tell us what you think

Shine a positive light in Keep Melb Marv Store merch

Melburnians like you are pulling together like never before

Support the city that supports you.

Count me in, I love Melbourne!

Get the mojo before anyone else, the best limited-edition and fab merch offers, and hot tips to Keep Melb Marv!

Is it a bad time to blitz your fave social networks?

Bust a move for Melbourne on TikTok

Post your marvellous Melbourne selfies on Insta

Use your influencer cred on LinkedIn networks

Email your contacts

Post using #KeepMelbourneMarvellous

How do I learn more?

Check back for the latest and more ways to Keep Melbourne Marvellous!

The team's working faster than a barista can froth up your special-order latte.

I have a knock-out idea. How to reach the team?

Contact us with feedback and comments.

Your Online Store. Free delivery on first order, use code KICKCOVID at checkout. 

Super Absorbent Non-slip Quick-drying Floor Mat

Australia's Best Super Absorbent Quick-drying Floor Mat - dries instantly

No more whoopsies & bathroom injuries.


Best Mosquitoes & Flies Killer Trap - Stop Them fast

Best mosquitoes mozzies and flies trap Australia - gets 'em and kills 'em fast - shop now

Super-Soft Cloud Slippers / Slides / Mules

Super-Soft Cloud Slippers / Slides / Mules from Keep Melbourne Marvellous Online Store

No more foot, joint pain, sore knees.


You had me at Melbourne - T-shirts and more at Keep Melbourne Marvellous Online Store
A woman taking a selfie in a Keep Melbourne Marvellous! T-shirt with the slogan: "Eat, sleep, be marvellous!"
Adorable little twin girls proudly showing their Keep Melbourne Marvellous! T-shirts
A Keep Melbourne Marvellous! sticker on the back of a mobile smart phone
A cool dude with a cool gesture showing his "Melbourne, best city ever" T-shirt.
A cool guy in a baseball cap taking a selfie in a Keep Melbourne Marvellous! T-shirt with the slogan: "I'm with Melbourne".
A Keep Melbourne Marvellous! sticker on a water bottle
A woman with wind in her hair in a Keep Melbourne Marvellous t-shirt saying "I love this city".
A Keep Melbourne Marvellous! bumber sticker on the back of ute
Girl with boxing gloves in a Keep Melb Marvellous T-shirt saying "I must go, Melbourne needs me!"
A woman in a Keep Melb Marv T-shirt with a picture of a hand holding a take-away coffee and the slogan: "Melbourne's official flag."
A woman in a Keep Melbourne Marvellous! T-shirt, with the slogan: "Melbourne, you can sit with us."