Support the city that supports you

Marvellous lives here

It starts with you.

It matters that you Keep Melbourne Marvellous!

Support local traders, shopkeepers, small businesses, community groups - each other.

Melburnians like you with heart and soul are pulling together like never before.

Go, Team Melbourne.

Cheer and celebrate all that's great.Β 

Melbourne needs your TLC.

Stand for Melbourne. Keep Melbourne Marvellous!

Pitch in - grab your deals and incentives

Take up your special offers to support the hospitality sector, local businesses and other operators.

Believe in Melbourne

Cheer on and cheer up your city.Β 

Grab your tempting incentives from local councils, business groups, chambers of commerce and others to ignite Melbourne more and more.

Keep Melbourne Marvellous!

Is it a bad time to blitz your social networks?

βœ” Bust a move for Melbourne on TikTok

βœ” Post your oh-so gorgeous selfies in official merch on Insta

βœ” Use your influencer cred on LinkedIn networks

βœ” Email your contacts (share funny cat videos tomorrow)

βœ” Post using #KeepMelbourneMarvellous

Two teenagers in funky Keep Melbourne Marvellous T-shirts, one slogan says "Keep Melbourne Marvellous" in rows, the other "Eat, sleep, keep Melbourne Marvellous!"

Show your marvellous

You asked for swag - get your cool, funny and funky T-shirts for your office, school, community group, venue staff, club and friends and family.

Inspiring and original designs to show your πŸ’—.

Let fussy friends shop - send a Gift eCard (instant email delivery).Β 

Rock your style and post your fab selfies using #KeepMelbourneMarvellous

Make it stick for Melbourne

Get your stickers - and post on social media their new home.

βœ” Make your laptop or backpack look cool as

βœ” Add to your family car stickers set

βœ” Go faster on your skateboard, bike or scooter

βœ” Gussy up your water bottle

βœ” Annoy the car owner in your street with the South Australia rego (send us a photo!)

βœ” Watch your work colleague from Sydney lose it peeling free a workstation (send us a video!)

βœ” Be creative - stick it for Melbourne anywhere!

A young woman smiling, with a skateboard covered in Keep Melbourne Marvellous stickers

Make customers smile

Stickers are awesome freebie giveaways - who says no to cool stickers?

Be the proud boss of smiles

Display them proudly on your shopfront.

Show customers you're marvellous while helping Keep Melbourne Marvellous!

Get creative - your way

Order another espresso, ignite your imagination and join Melburnians like you with heart and soul.

You're more creative than you know.

Support like never before the city you love.

Share on social media how you #KeepMelbourneMarvellous

A man leaping in the air in a cool-looking official Keep Melbourne Marvellous! T-shirt showing the Keep Melbourne Marvellous logo of the Hoddle Grid on a white background.


Classroom activities to inspire:

Business owners, team leaders


Way to go

FOMO Melbourne: Get to the city and freebies

City lanes to take centre stage under Inside Out initiative

Who doesn't love a street market? Bustling bazaars, Melbourne-style. Learn more: Markets under the stars β†—

Melbourne Money discount dining scheme to make a comeback

A twilight photo of Melbourne's Princes Bridge with Flinders Street Station and St Paul's Cathedral in the backgound.

Back by popular demand: It pumped $40 million into cash registers in June 2021, Melbourne Money returns.

World capital of cool: Smith St, Collingwood

A street scene of Smith St in Melbourne's suburb of Collingwood named the Coolest Street in the World by TimeOut magazine.
Photo: Josie Withers, Time Out

So hot it's cool: Grungy, rebellious with a no-nonsense attitude, welcome to Cool St.

Greenline: Yarra's northbank to get a $300 million facelift

An artists' impression of what the new Northbank Greenline Park in Melbourne could look like.
Artist's impression: City of Melbourne

Take that, Southbank: Northbank is set to get a string of parks, boardwalks and native plantings in an exciting facelift.

Empty no more: Cheap rents to give shuttered shopfronts TLC

An empty Melbourne lane with shuttered shops.
Photo: Paul Macallan

Turning on the lights: Pop-up shops, creative spaces and bespoke displays bring life to forgotten stores.