Support the city that supports you

Be marvellous. Join the buzz, bring back the buzz

It starts with you.

It matters that you be part of Keep Melbourne Marvellous!

As Melbourne bounces back, support local traders, shopkeepers, small businesses, community groups - each other.

Melburnians like you with heart and soul are ignoring the negativity and pulling together like never before.

Go, Team Melbourne.

Cheer and celebrate all that's great.

Melbourne needs your TLC.

Stand for Melbourne. Keep Melbourne Marvellous!

Pitch in - grab your deals and incentives

Take up your special offers to support the hospitality sector, local businesses and other operators.

Believe in Melbourne

Kick the COVID blues, cheer on and cheer up your city.

As Melbourne opens, tempting incentives from local councils, business groups, chambers of commerce and others are welcoming you back, to get the mojo back, the buzz back - Melbourne back.

Keep Melbourne Marvellous!

Is it a bad time to blitz your social networks?

Bust a move for Melbourne on TikTok

Post your oh-so gorgeous selfies in official merch on Insta

Use your influencer cred on LinkedIn networks

Email your contacts (share funny cat videos tomorrow)

Post using #KeepMelbourneMarvellous

Two teenagers in funky Keep Melbourne Marvellous T-shirts, one slogan says "Keep Melbourne Marvellous" in rows, the other "Eat, sleep, keep Melbourne Marvellous!"

Get your marvellous on

You asked for swag - get your cool, funny and funky T-shirts for your office, school, community group, venue staff, club and friends and family.

Inspiring and original designs to kick the COVID blues and bring back the community buzz, the Melbourne you love.

Let fussy friend shop directly for designs they love - send a Gift eCard (instant email delivery).

Rock your style and post your fab selfies using #KeepMelbourneMarvellous

Make it stick for Melbourne

Get your stickers - and post on social media their new home.

Make your laptop or backpack look cool as

Add to your family car stickers set

Go faster on your skateboard, bike or scooter

Gussy up your water bottle

Annoy the car owner in your street with the South Australia rego (send us a photo!)

Watch your work colleague originally from Sydney lose it peeling free a workstation (send us a video!)

Be creative - stick it for Melbourne anywhere!

A young woman smiling, with a skateboard covered in Keep Melbourne Marvellous stickers

Put a smile on customers

Stickers are awesome to give to customers and kids - who says no to cool stickers?

Be the proud boss of smiles

Display them proudly on your shopfront.

Show customers you're marvellous while helping Keep Melbourne Marvellous!

Get creative - your way

Order another espresso, ignite your imagination and join Melburnians like you with heart and soul leading the fightback.

You're more creative than you know.

It's time to start supporting like never before the city you love.

Share on social media how you #KeepMelbourneMarvellous

A man leaping in the air in a cool-looking official Keep Melbourne Marvellous! T-shirt showing the Keep Melbourne Marvellous logo of the Hoddle Grid on a white background.


Classroom activities to inspire:

  • Ask students how they would keep Melbourne marvellous.

  • Get them to explain what they think makes Melbourne marvellous to help instil critical thinking and civic pride

  • Did you know? page has facts to start and capture students' imaginations to Keep Melbourne Marvellous!

Business owners, team leaders

  • Motivate and engage your staff with a cool official T-shirt to spark a shared office experience - skip another routine "chin up" email.

  • Connect your teams to support the city that supports your business

  • Engage with customers and stakeholders showing your commitment to Keep Melbourne Marvellous!


  • Melbourne needs your TLC like never before.

  • Cheer the city you love.

  • Join the buzz to bring back the buzz.

  • Get the kids involved and inspire them to be like Melbourne - marvellous.

  • Show off on social media your marvellous to Keep Melbourne Marvellous!

Way to go

Australia Day 2022 TV ad: Roasts lockdowns

Begone the sound of silence: Music industry bands together

Put a Jab on the Menu TV ad: Top chefs unite to reopen

I'm gonna see you soon, OK? New Qantas Fly Away TV ad

FOMO Melbourne: Get to the city and freebies

Raise your sleeve to raise the curtains: Arts industry urges jabs

City lanes to take centre stage under Inside Out initiative

Who doesn't love a street market? Bustling bazaars, Melbourne-style, are coming. Learn more: Markets under the stars ↗

Melbourne Money discount dining scheme to make a comeback

A twilight photo of Melbourne's Princes Bridge with Flinders Street Station and St Paul's Cathedral in the backgound.

Back by popular demand: It pumped $40 million into cash registers in June 2021, Melbourne Money is set to return as restrictions ease.

Win a share of $50,000: Snap your jab moment

Families unite to make pancakes for frontline healthcare workers

World capital of cool: Smith St, Collingwood

A street scene of Smith St in Melbourne's suburb of Collingwood named the Coolest Street in the World by TimeOut magazine.
Photo: Josie Withers, Time Out

So hot it's cool: Grungy, rebellious with a no-nonsense attitude, welcome to Cool St.

Greenline: Yarra's northbank to get a $300 million facelift

An artists' impression of what the new Northbank Greenline Park in Melbourne could look like.
Artist's impression: City of Melbourne

Take that, Southbank: Northbank is set to get a string of parks, boardwalks and native plantings in an exciting facelift.

Empty no more: Cheap rents to give shuttered shopfronts TLC

An empty Melbourne lane with shuttered shops.
Photo: Paul Macallan

Turning on the lights: Pop-up shops, creative spaces and bespoke displays are set to bring life to forgotten stores.