Support the city that supports you
Marvellous lives here
It starts with you.
It matters that you Keep Melbourne Marvellous!
Support local traders, shopkeepers, small businesses, community groups - each other.
Melburnians like you with heart and soul are pulling together like never before.
Go, Team Melbourne.
Cheer and celebrate all that's great.
Melbourne needs your TLC.
Stand for Melbourne. Keep Melbourne Marvellous!
Pitch in - grab your deals and incentives
Take up your special offers to support the hospitality sector, local businesses and other operators.
Believe in Melbourne
Cheer on and cheer up your city.
Grab your tempting incentives from local councils, business groups, chambers of commerce and others to ignite Melbourne more and more.
Keep Melbourne Marvellous!
Is it a bad time to blitz your social networks?
✔ Bust a move for Melbourne on TikTok
✔ Post your oh-so gorgeous selfies in official merch on Insta
✔ Use your influencer cred on LinkedIn networks
✔ Email your contacts (share funny cat videos tomorrow)
✔ Post using #KeepMelbourneMarvellous
Get updates or check back for what's new.
Show your marvellous
You asked for swag - get your cool, funny and funky T-shirts for your office, school, community group, venue staff, club and friends and family.
Inspiring and original designs to show your 💗.
Let fussy friends shop - send a Gift eCard (instant email delivery).
Rock your style and post your fab selfies using #KeepMelbourneMarvellous
Make it stick for Melbourne
Get your stickers - and post on social media their new home.
✔ Make your laptop or backpack look cool as
✔ Add to your family car stickers set
✔ Go faster on your skateboard, bike or scooter
✔ Gussy up your water bottle
✔ Annoy the car owner in your street with the South Australia rego (send us a photo!)
✔ Watch your work colleague from Sydney lose it peeling free a workstation (send us a video!)
✔ Be creative - stick it for Melbourne anywhere!
Make customers smile
Stickers are awesome freebie giveaways - who says no to cool stickers?
Be the proud boss of smiles
Display them proudly on your shopfront.
Show customers you're marvellous while helping Keep Melbourne Marvellous!
Get creative - your way
Order another espresso, ignite your imagination and join Melburnians like you with heart and soul.
You're more creative than you know.
Support like never before the city you love.
Share on social media how you #KeepMelbourneMarvellous
Teachers
Classroom activities to inspire:
Ask students how they would keep Melbourne marvellous.
Get them to explain what they think makes Melbourne marvellous to help instil critical thinking and civic pride
Did you know? page has facts to start and capture students' imaginations to Keep Melbourne Marvellous!
Business owners, team leaders
Motivate and engage your staff with a cool official T-shirt to spark a shared office experience - skip another routine "chin up" email.
Connect your teams to support the city that supports your business
Engage with customers and stakeholders showing your commitment to Keep Melbourne Marvellous!
You
Show Melbourne your TLC.
Cheer the city you love.
Join the buzz.
Get your kids involved and inspire them to be like Melbourne - marvellous.
Show off on social media your marvellous to Keep Melbourne Marvellous!
Way to go
FOMO Melbourne: Get to the city and freebies
City lanes to take centre stage under Inside Out initiative
Who doesn't love a street market? Bustling bazaars, Melbourne-style. Learn more: Markets under the stars ↗
Melbourne Money discount dining scheme to make a comeback
Back by popular demand: It pumped $40 million into cash registers in June 2021, Melbourne Money returns.
World capital of cool: Smith St, Collingwood
So hot it's cool: Grungy, rebellious with a no-nonsense attitude, welcome to Cool St.
Greenline: Yarra's northbank to get a $300 million facelift
Take that, Southbank: Northbank is set to get a string of parks, boardwalks and native plantings in an exciting facelift.
Empty no more: Cheap rents to give shuttered shopfronts TLC
Turning on the lights: Pop-up shops, creative spaces and bespoke displays bring life to forgotten stores.