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Choose marvellous
Choose marvellous
Critics can jump in the Yarra.
Ignore the naysayers, the machete‑thugs and youth‑crime gangs who haunt the headlines - they don’t own this city, and they’ll never write its story.
Melbourne belongs to the ones who rise louder, walk prouder and turn chaos into culture.
Ask not what your city can do for you, ask what you can do for your city. (Thanks, JFK.)
It starts with you.
It matters that you Keep Melbourne Marvellous!
Support local traders, shopkeepers, small businesses, community groups - each other.
Melburnians like you with heart and soul are pulling together like never before.
Go, Team Melbourne.
Cheer and celebrate all that's great.
Melbourne needs your TLC.
Stand for Melbourne. Keep Melbourne Marvellous!
Pitch in - grab your deals and incentives
Pitch in - grab your deals and incentives
Take up your special offers to support the hospitality sector, local businesses and other operators.
Believe in Melbourne
Believe in Melbourne
Cheer on and cheer up your city.
Grab your tempting incentives from local councils, business groups, chambers of commerce and others to ignite Melbourne more and more.
Keep Melbourne Marvellous!
Is it a bad time to blitz your socials?
Is it a bad time to blitz your socials?
✔ Bust a move for Melbourne on TikTok.
✔ Post your oh-so gorgeous selfies in official merch on Insta.
✔ Use your influencer cred on LinkedIn.
✔ Email your contacts (share funny cat videos tomorrow).
✔ Post using #KeepMelbourneMarvellous
Get updates or check back for what's new.
Because life is better marvellous
Because life is better marvellous
You wanted swag: get your fashion-savvy apparel - including funky T-shirts - for your office, school, community group, venue staff, club and friends and family.
Inspiring and original designs to show your 💗.
Let fussy friends shop - send a Gift Card.
Rock your style and post selfies how you #KeepMelbourneMarvellous
Stick together for Melbourne
Stick together for Melbourne
Get stickers - and post on social media their new home.
✔ Make your laptop and backpack cool as.
✔ Add to your car's bumper.
✔ Go faster on your skateboard/bike/scooter.
✔ Gussy up your water bottle.
✔ Annoy the car owner in your street with the South Australia rego (send us a photo!).
✔ Watch work colleague from Sydney lose it peeling free a workstation (send us a video!)
✔ Be creative - stick it for Melbourne everywhere!
Make customers smile
Make customers smile
Cool stickers are awesome freebie giveaways - who can say no?
Be the proud boss of smiles
Display them proudly on your shopfront.
Show customers you're marvellous - while helping Keep Melbourne Marvellous!
Get creative - your way
Get creative - your way
Order another espresso, ignite your imagination and join Melburnians like you with heart and soul.
You're more creative than you know.
Support like never before the city you love.
Share on social media how you #KeepMelbourneMarvellous
Teachers
Teachers
Inspire your classroom:
Ask students how they'd keep Melbourne marvellous.
Get them to explain what they think makes Melbourne marvellous to help instil critical thinking and civic pride
Did you know? page has facts to start and capture students' imaginations to Keep Melbourne Marvellous!
Business owners, team leaders
Business owners, team leaders
Motivate staff with a cool official Melbourne-themed T-shirt or corporate gift - skip the "chin up" routine email.
Connect your people to support the city supporting your business.
Engage with customers and stakeholders showing your commitment to Keep Melbourne Marvellous!
You
You
Show Melbourne your TLC.
Cheer the city you love.
Join the buzz.
Get your kids involved and inspire them to be like Melbourne: marvellous.
Show on social media how your do marvellous to Keep Melbourne Marvellous!
Raise a glass for Melbourne: The city of pubs
Raise a glass for Melbourne: The city of pubs
In 1835 the arrival of John Batman and John Pascoe Fawkner marked the beginning of European settlement in Melbourne and the opening of pubs, pubs and more pubs. ↗
More Melbourne TikToks: @HistoryDrinkingTours
Swan Street is officially one of the coolest streets
Swan Street is officially one of the coolest streets
The Richmond hotspot crowned ↗ on the heels of High Street in Melbourne's north ↗ being named coolest street in the world.
City lanes to take centre stage under Inside Out initiative
City lanes to take centre stage under Inside Out initiative
Who doesn't love a street market? Bustling bazaars, Melbourne-style. Learn more: Markets under the stars ↗
First-person view: Back to the Mostly Marvellous City
First-person view: Back to the Mostly Marvellous City
A delight to wander about in ↗: On the way back from Singapore, I stopped in Melbourne, Australia, to take a cruise on the Yarra River.
World capital of cool: Smith St, Collingwood
World capital of cool: Smith St, Collingwood
Photo: Josie Withers, Time Out
So hot it's cool: Grungy, rebellious with hipster vibes, welcome to Cool St.
Greenline: Yarra's northbank to get a $300 million facelift
Greenline: Yarra's northbank to get a $300 million facelift
Artist's impression: City of Melbourne
Take that, Southbank: Northbank is set to get a string of parks, boardwalks and native plantings in an exciting facelift.
Empty no more: Cheap rents to give shuttered shops TLC
Empty no more: Cheap rents to give shuttered shops TLC
Photo: Paul Macallan
Turning on the lights: Pop-up shops, creative spaces and bespoke displays bring life to forgotten stores.
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