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100% marvellous
💋 Happy Birthday, Melbourne! Celebrating 191 years on 30 August 2026. Modern Melbourne was founded on 30 August 1835. Today we're marvellous like never before. 191 hugs & kisses.
For the love of Melbourne
For the love of Melbourne
Keep fighting for marvellous.
Change the narrative, keep believing, keep determined.
Ignore the naysayers, the critics, the machete-thugs and youth-crime gangs who haunt headlines but will never define this city.
This city isn't theirs. It's yours.
This city isn't theirs. It's yours.
Because Melbourne, a world success story, is bigger than fear.
Bigger than chaos.
This city belongs to the ones who rise.
The ones who refuse to let the loudest darkness drown out the sparkling marvellous.
Melbourne rises because you rise.
Melbourne fights because you fight.
Melbourne keeps marvellous because you demand nothing less.
Passionate Melburnians like you are championing efforts to keep shining a positive light on Melbourne - a city like no other.
This is your city. Your moment. Your marvellous.
This is your city. Your moment. Your marvellous.
We can't be stopped.
✔ Keep the buzz going.
✔ Keep reigniting the Melb-magic.
✔ Keep fighting to reclaim our No 1 Most Liveable City title.
Unleash your heart and soul, your energy and restlessness, your can-do spirit that built this city.
Keep being marvellous. Keep Melbourne Marvellous!
Did you know?
Did you know?
The Gold Rush in Victoria made Melbourne the world's richest, fastest-growing city in the 1880s - it's how we got the enduring moniker Marvellous Melbourne.
We're marv. Keep Melb marv.
We're marv. Keep Melb marv.
Rich in spirit, liveability and opportunity.
We're at a turning point, the best is yet to come.
Don't stop shining a positive light
Kick negativity. Ignore the whining.
Melbourne needs your TLC to be strong and vibrant, to continue turbo-charging ahead.
Pulling together, we are unbreakable. 💪
Cheer the city you love.
Keep Melbourne Marvellous!
I'm in!
I'm in!
It matters that you Keep Melbourne Marvellous!
✔ Fight negativity.
✔ Cheer your city.
✔ Reclaim the buzz, the Melbourne you love.
✔ Reignite Melbourne's mojo - keep determined.
Go, Team Melbourne.
Celebrate all that makes Melbourne marvellous.
Keep Melbourne Marvellous!
A Melbourne you love, marvellous like never before - together
A Melbourne you love, marvellous like never before - together
As the gateway to the state of Victoria, a strong, vibrant and thriving Melbourne is paramount.
As the gateway to the state of Victoria, a strong, vibrant and thriving Melbourne is paramount.
We're Melbourne. We're marvellous. Keep Melbourne Marvellous!
It's our Melbourne
It's our Melbourne
✔ Support local: businesses, grassroots venues, community groups, each other - get behind Keep Melbourne Marvellous!
✔ Embrace the mojo - from Mitcham to Mooroolbark, Moorabbin to Mulgrave, Melton to Moonee Ponds. Mojo to the max across metro Melbourne.
✔ Get involved: See how and what you're missing
✔ Marvellous merch: Shop now ↗
Melburnians like you are pulling together like never before
Melburnians like you are pulling together like never before
Support the city you love.
Count me in, I love Melbourne!
Count me in, I love Melbourne!
Get the mojo, limited-edition merch drops and hot tips how to Keep Melb Marv!
Is it a bad time to blitz your socials?
Is it a bad time to blitz your socials?
✔ Bust a move on TikTok
✔ Post your marvellous selfies on Insta
✔ Use your influencer cred on LinkedIn
✔ Email your contacts
✔ Post with #KeepMelbourneMarvellous
How do I learn more?
How do I learn more?
Keep in the loop on our social media channels.
Check back for the latest and more ways to Keep Melbourne Marvellous!
The team's working faster than a barista can froth up your special-order latte.
I have a knock-out idea
I have a knock-out idea
Contact us with feedback and comments.
🚚 Free delivery, worldwide. How marv is that?
🚚 Free delivery, worldwide. How marv is that?
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