Keep Melbourne Marvellous!
Marvellous in every way
Don't stop!
Keep standing for your city, a world success story.
Melburnians like you are changing the narrative and championing efforts to keep shining a positive light on Melbourne - a city like no other.
✔ Keep the buzz going
✔ Keep reigniting the Melb-magic
✔ Keep fighting to reclaim our No 1 Most Liveable City title.
Unleash your heart and soul, your energy and restlessness, your can-do spirit. Be marvellous, Keep Melbourne Marvellous!
Did you know?
The Gold Rush in Victoria made Melbourne the richest, fastest-growing city in the world during the 1880s - earning us the enduring moniker Marvellous Melbourne.
You need Melbourne, and Melbourne needs you
You're vaxxed to the max and want lockdowns never-ever-again.
It's tested us, but we're past the COVID hiccup - like getting over a late tram, your footy team losing, or your fave cafe selling out of smashed-avo toast.
Don't stop
Keep shining a positive light and kick negativity.
Melbourne needs your TLC to continue turbo-charging ahead.
Pulling together, we are unbreakable. 💪
Cheer the city you love.
Keep Melbourne Marvellous!
I'm in! This is so Melbourne
It matters that you Keep Melbourne Marvellous!
✔ Fight negativity.
✔ Cheer your city.
✔ Reclaim the community buzz, the Melbourne you love.
✔ Be part of Melbourne's mojo - support local businesses, community groups, each other.
Go, Team Melbourne.
Celebrate how marvellous this city is.
Keep Melbourne Marvellous!
A Melbourne you love, marvellous like never before - together
As the gateway to the state of Victoria, a thriving Melbourne is paramount.
We're Melbourne. We're marvellous. Keep Melbourne Marvellous!
Yes, it's our Melbourne. What can I do?
✔ Support local: businesses, grassroots venues, community groups, each other - get behind Keep Melbourne Marvellous!
✔ Take up marv deals and incentives to back hospitality, retail and other sectors.
✔ Embrace the mojo - from Mitcham to Mooroolbark, Moorabbin to Mulgrave, Melton to Moonee Ponds. Mojo to the max across metro Melbourne.
✔ Get involved: See how and what you're missing
✔ Shine a positive light in Keep Melb Marv Store merch ↗
Melburnians like you are pulling together like never before
Support the city that supports you.
Count me in, I love Melbourne!
Get the mojo before anyone else, the best limited-edition and fab merch offers, and hot tips to Keep Melb Marv!
Is it a bad time to blitz your fave social networks?
✔ Bust a move for Melbourne on TikTok
✔ Post your marvellous Melbourne selfies on Insta
✔ Use your influencer cred on LinkedIn networks
✔ Email your contacts
✔ Post using #KeepMelbourneMarvellous
How do I learn more?
Keep in the loop on our social media channels.
Check back for the latest and more ways to Keep Melbourne Marvellous!
The team's working faster than a barista can froth up your special-order latte.
I have a knock-out idea. How to reach the team?
Contact us with feedback and comments.
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